Rokt mParticle
Rokt mParticle is a customer data platform (CDP) that helps brands unify customer data and activate it across their marketing and ecommerce stack. As part of Rokt, mParticle strengthens Rokt’s ability to deliver real-time relevance in the Transaction Moment™ by connecting high-quality customer identity and attributes to the experiences Rokt powers.
mParticle is the central nervous system for Rokt Brain—helping enterprise brands collect, govern, and connect real-time data signals so Rokt can deliver the most relevant checkout experience.
Why it matters for Rokt-powered experiences
Rokt solutions perform best when they can use timely, accurate signals about a customer and their context. mParticle helps you operationalize those signals at scale so you can:
- Enterprise-grade identity resolution: Intelligently enrich customer profiles with identifiers across devices and sessions then activate them in the moments that matter.
- Power real-time relevance: Stream real-time signals to immediate in-session decisions across onsite experiences and downstream activation.
- Automate compliance and governance: Configure and enforce consent and privacy rules from collection through activation across your marketing stack.
- Close the loop across your stack: Connect what happened in the Transaction Moment™ (an exposure/click/referral) to what happened later (a conversion) by tying events to an individual customer
Real-time + composable: the power of “and”
Enterprises need to support a mix of use cases—some that must happen instantly, and others that can run on a schedule. mParticle brings both into one hybrid architecture so enterprise brands can execute:
- Real-time, high-performance activation for mission-critical low-latency use cases (e.g., in-the-moment relevance and personalization), and
- Composable, warehouse-native workflows for analytics, measurement, and scheduled activation needs.
Learn more in the mParticle documentation
This page provides a high-level overview of Rokt mParticle. For full product documentation, setup, and implementation guides, visit: docs.mparticle.com