Shoppable Ads Overview
Shoppable Ads allow ecommerce partners to offer curated third-party products from brands in the Rokt Catalog as a post-purchase upsell on their confirmation page. Customers can complete a purchase without leaving the page, generating incremental revenue for the partner without holding additional inventory.
The brand is the Merchant of Record (MoR) on every transaction. Rokt handles payment processing, offer presentation, and fulfillment orchestration.
How it worksHow it works への直接リンク
- Order completion: Customer completes their purchase on the partner's site and arrives at the confirmation page.
- Rokt placement loads: The Rokt SDK renders a Shoppable Ads placement within the partner's existing confirmation container. A complementary product offer from the Rokt Catalog is displayed.
- Customer engages: Customer selects a product and chooses to purchase.
- Payment: One of several payment methods is used: card forwarding (reuse the vaulted card from the primary purchase), Apple Pay, PayPal, or Google Pay.
- Confirmation: Rokt renders a confirmation state within the placement. The customer receives a confirmation email from the brand.
Payment methodsPayment methods への直接リンク
| Method | How it works | Partner requirement |
|---|---|---|
| Card Forwarding | Reuses the customer's vaulted card from the primary purchase via the partner's PSP Forward API. No card details are re-entered. | Build a server-side API that Rokt can call to initiate forwarding. |
| Apple Pay | Customer taps Apple Pay within the Rokt placement. The Apple Pay sheet appears natively in Safari/iOS. | Host Apple Pay domain verification file. Enable allow="payment" on iframes. |
| PayPal | Customer clicks PayPal in the Rokt placement. A PayPal popup opens for authentication. | Minimal. Ensure iframe allows popups. |
| Google Pay | Customer taps Google Pay within the Rokt placement. | Coming soon |
In this sectionIn this section への直接リンク
- SDK Integration Guides - Integrate the Rokt SDK on your platform to enable Shoppable Ads
- Payment Methods - Detailed setup guides for each supported payment method
- Security & Compliance - PCI DSS, data privacy, and security mitigations