Transaction metadata
This topic contains transaction metadata that Rokt can include as part of your transaction export.
note
The list of attributes available for export depends on the data you have integrated through the Web or mobile SDKs.
| Attribute | Data format | Description | Example Value |
|---|---|---|---|
| The customer's raw email address (lowercase and leading/trailing whitespace removed) | john@example.com | ||
| First name | Text | The customer's first name | John, Jenny |
| Last name | Text | The customer's last name | Smith |
| ZIP/postal code | Integer | The customer's zip/postcode | 10010, 2000, 37000 |
| Country | Text | The customer's country | Australia |
| Gender | Text | The customer's gender | Male, Female, Unknown |
| Age | Integer | The customer's age | 25, 32 |
| Date/time | Date/Time | The date and time that the customer engaged with a Rokt placement | 43765.07083 |
| Source | Text | The site where the customer engaged with a Rokt placement | eBay, Ticketmaster |
| State | Text | The customer's state | CA, TX, NSW |
| Suburb | Text | The customer's city | Seattle, Sydney |
| Mobile | Integer | The customer's phone number | 123456789 |
| Birth date | Date/Time | The customer's birth date | 33569 |
| Browser | Text | The customer's browser | Chrome Mobile |
| Browser version | Integer | The customer's browser version (major release) | 52 |
| Browser version (full) | Decimal | The customer's browser version (including major and minor release information) | 52.109 |
| Country code | Text | The customer's country (in ISO two-digit format) | AU |
| Industry category 1 | Text | The advertiser vertical of the offer shown in the first position that a customer opted in on your Rokt placement. Industry category and category data is only applicable if a customer opted in to an offer. Otherwise, this data will be empty. | Media and Entertainment |
| Industry category 2 | Text | The advertiser vertical of the offer shown in the second position that a customer opted in to on your Rokt placement | Media and Entertainment |
| Industry category 3 | Text | The advertiser vertical of the offer shown in the third position that a customer opted in to on your Rokt placement | Media and Entertainment |
| Industry category 4 | Text | The advertiser vertical of the offer shown in the fourth position that a customer opted in to on your Rokt placement | Media and Entertainment |
| Industry category 1 | Text | The advertiser sub-vertical of the offer shown in the first position that a customer opted in to on your Rokt placement | Music, Movies and Photography |
| Industry category 2 | Text | The advertiser sub-vertical of the offer shown in the second position that a customer opted in to on your Rokt placement | Music, Movies and Photography |
| Industry category 3 | Text | The advertiser sub-vertical of the offer shown in the third position that a customer opted in to on your Rokt placement | Music, Movies and Photography |
| Industry category 4 | Text | The advertiser sub-vertical of the offer shown in the fourth position that a customer opted in to on your Rokt placement | Music, Movies and Photography |
| Date/time (UTC) | Date/Time | The date and time that the customer engaged with a Rokt placement | 43765.2375 |
| Device | Text | The device platform of the customer when they opted in to the offer | Mobile |
| Device manufacturer | Text | The manufacturer of the device the customer used they opted in to the offer Only applicable where Device is Mobile | Samsung |
| Email (Base64) | Text | The Base64 encoded value of the customer's raw email address | YmVsbGFyYW5raW5lQGdtYWlsLsNvbQ== |
| Email (MD5) | Text | The MD5-hashed value of the customer's raw email address | 200b2658d0d8df83a2a22945274cf449 |
| Email (SHA256) | Text | The SHA256-hashed value of the customer's raw email address | ce557bddaec244f160466aee7a71d812e 6d6846a5e6b07c4f15b5fszeb928e26 |
| Environment | Text | The environment the placement was shown on | Purchase |
| Experience | Text | The experience the placement was shown on | Overlay |
| Language | Text | The language of the site that the customer engaged with | en |
| IP address | Decimal | The customer's IP address | 110.175.91.30 |
| Referral type | Text | The referral type of the offer the customer opted in to | |
| Publisher ID | Integer | The account ID in the Rokt platform that is associated with the placement that this customer engaged with | 2688429298725252468 |
| Rokt identifier | Text | Rokt internal identifier for a specific referral. Length and format of this ID is subject to change. | aa169abb-6552-3638-82b1-224b389fce5b |