Transaction metadata
note
The list of attributes available for export depends on the data you have integrated through the Web or mobile SDKs.
| Attribute | Data format | Description | Example Value |
|---|---|---|---|
| The customer's raw email address (lowercase and leading/trailing whitespace removed) | john@example.com | ||
| First name | Text | The customer's first name | John, Jenny |
| Last name | Text | The customer's last name | Smith |
| ZIP/postal code | Integer | The customer's zip/postcode | 10010, 2000, 37000 |
| Country | Text | The customer's country | Australia |
| Gender | Text | The customer's gender | Male, Female, Unknown |
| Age | Integer | The customer's age | 25, 32 |
| Date/time | Date/Time | The date and time that the customer engaged with a Rokt placement | 43765.07083 |
| Source | Text | The site where the customer engaged with a Rokt placement | eBay, Ticketmaster |
| State | Text | The customer's state | CA, TX, NSW |
| Suburb | Text | The customer's city | Seattle, Sydney |
| Mobile | Integer | The customer's phone number | 123456789 |
| Birth date | Date/Time | The customer's birth date | 33569 |
| Browser | Text | The customer's browser | Chrome Mobile |
| Browser version | Integer | The customer's browser version (major release) | 52 |
| Browser version (full) | Decimal | The customer's browser version (including major and minor release information) | 52.109 |
| Country code | Text | The customer's country (in ISO two-digit format) | AU |
| Industry category 1 | Text | The advertiser vertical of the offer shown in the first position that a customer opted in on your Rokt placement. Industry category and category data is only applicable if a customer opted in to an offer. Otherwise, this data will be empty. | Media and Entertainment |
| Industry category 2 | Text | The advertiser vertical of the offer shown in the second position that a customer opted in to on your Rokt placement | Media and Entertainment |
| Industry category 3 | Text | The advertiser vertical of the offer shown in the third position that a customer opted in to on your Rokt placement | Media and Entertainment |
| Industry category 4 | Text | The advertiser vertical of the offer shown in the fourth position that a customer opted in to on your Rokt placement | Media and Entertainment |
| Industry category 1 | Text | The advertiser sub-vertical of the offer shown in the first position that a customer opted in to on your Rokt placement | Music, Movies and Photography |
| Industry category 2 | Text | The advertiser sub-vertical of the offer shown in the second position that a customer opted in to on your Rokt placement | Music, Movies and Photography |
| Industry category 3 | Text | The advertiser sub-vertical of the offer shown in the third position that a customer opted in to on your Rokt placement | Music, Movies and Photography |
| Industry category 4 | Text | The advertiser sub-vertical of the offer shown in the fourth position that a customer opted in to on your Rokt placement | Music, Movies and Photography |
| Date/time (UTC) | Date/Time | The date and time that the customer engaged with a Rokt placement | 43765.2375 |
| Device | Text | The device platform of the customer when they opted in to the offer | Mobile |
| Device manufacturer | Text | The manufacturer of the device the customer used they opted in to the offer Only applicable where Device is Mobile | Samsung |
| Email (Base64) | Text | The Base64 encoded value of the customer's raw email address | YmVsbGFyYW5raW5lQGdtYWlsLsNvbQ== |
| Email (SHA256) | Text | The SHA256-hashed value of the customer's raw email address | ce557bddaec244f160466aee7a71d812e 6d6846a5e6b07c4f15b5fszeb928e26 |
| Environment | Text | The environment the placement was shown on | Purchase |
| Experience | Text | The experience the placement was shown on | Overlay |
| Language | Text | The language of the site that the customer engaged with | en |
| IP address | Decimal | The customer's IP address | 110.175.91.30 |
| Referral type | Text | The referral type of the offer the customer opted in to | |
| Publisher ID | Integer | The account ID in the Rokt platform that is associated with the placement that this customer engaged with | 2688429298725252468 |
| Rokt identifier | Text | Rokt internal identifier for a specific referral. Length and format of this ID is subject to change. | aa169abb-6552-3638-82b1-224b389fce5b |