How can I control what offers I show to my customers?
Rokt’s machine learning algorithms ensures that you show the most relevant and engaging offers to each individual. In addition, you have full control over which offer categories to show to your customers. On the Settings page, you can enable or disable offers from specific industry verticals and sub-verticals. You can also block offers from particular advertisers by listing their domain name(s).
All sensitive verticals (e.g., alcohol, tobacco, gambling) are blocked so you can rest assured that offers are friendly to all age groups.
How does offer targeting work?
Each offer you show is targeted to each individual customer based on real-time first party data that stays private to your business. This includes name, gender, age, email, address, city, country, language, etc.
For a detailed list of the information collected, please check out the Rokt Terms and Conditions (also available on the Support page of the app).