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Event API overview

Rokt’s Event API is a flexible and robust interface that can support any type of client event (e.g., purchase, app open, or store visit) along with any associated attributes (e.g., email address, purchase amount, credit card BIN).

Rokt Ecommerce partners can use the Event API in conjunction with the Web SDK for anomaly detection, helping catch inconsistencies in placement behavior.

Rokt Ads clients can use the Event API to integrate conversion data with Rokt, improving campaign performance and optimization.

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