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Advertiser vertical breakdown

This article provides:

  • A breakdown of the advertiser verticals and sub-verticals that Rokt currently supports
  • Example clients in each category

It's important to understand the scope of advertisers that run across the Rokt network so you can decide on what verticals you want to show on your site.

The following list serves as a reference point. To configure the marketplace controls for your account, refer to advertiser vertical block rules.

VerticalSub-verticalDescriptionExamples (U.S.)
AutomotiveAutomotiveCar sales and potential sweepstakesMercedes, Toyota, Lexus
Automotive - Other
FinanceCredit CardsCredit card applications and approvalsAmerican Express, Wells Fargo, Apple Card
Finance - OtherCredit score aggregators, financial software, etc.Scoresense, Credit Karma, Self Lender, TurboTax
Real EstateReal estate software or general offersCredit Financial
Retirement and InvestmentInsurance, investment, or retirement offersTwine, Prudential
Food and BeverageCPGConsumer packaged goods, e.g., bottled water, brand name snacksHint
Food and Beverage SubscriptionsSubscription-foodservice business model where a company sends customers pre-portioned mealsBlue Apron, HelloFresh, Home Chef, Flaviar
Food DeliveryOnline food delivery companies where a user does not have to subscribeGrubHub, Delivery.com, Domino's, Bite Squad
Wine and Beer SubscriptionsSubscription services focused on delivering pre-portioned alcoholic beverages to consumersNakedWines, Blue Apron, Drizly, Winc
InsuranceHealth InsuranceHealthcare insurance offersHealth Network
Insurance - OtherProperty and casualty insurance companies offering policies on anything outside of healthRoot Auto Insurance, Lemonade
Life and Income
Jobs and EducationCollege or University
Online EducationE-learning platforms not attached to a college or universityBabbel
Jobs & Recruitment
Jobs & Education - Other
Loyalty and SamplesComparison
Loyalty and RebateOnline shopping assistance services focused on providing cashback or deal saving incentivesCapital One Shopping, Paribus, Prodege, Rakuten, Honey
Loyalty and Samples SubscriptionsOnline shopping assistance services where a user subscribes to a deal savings or cashback serviceFreeShipping.com, ShopSmarter
Market Research
SampleOnline sample salesPinchMe
Media and EntertainmentClassifieds
Gaming & Fantasy SportsOnline brands specializing in sports gambling or leisure gambling activitiesFantasy Sports (DraftKings, FanDuel)
Media and Entertainment - OtherGeneral M&E companies not classified as subscription servicesCuriosity Stream, Penguin Random House, TheSkimm
Media and Entertainment SubscriptionsM&E companies where a user must subscribe to an offerApple Music, Apple News, Hulu, Disney+, ESPN+, The Economist
Music, Movies and PhotographySimilar to M&E subscriptions, but focusing on music, movies, and photographySiriusXM, Pandora, Apple TV+
SweepstakesSweepstake deals outside of travel and entertainment purposes, such as home giveawaysPublishers Clearing House, Sweepstakes Alert
RetailAlcohol & Wine SellersRetailers and/or delivery services specializing in alcohol and wine productsMinibar
Apparel & Department StoresMajor anchor retailers specializing in clothing and apparel products (often in malls)JCPenney, Macy's
Beauty and Personal CareRetailers and individual brands specializing in beauty (e.g., cosmetics, fragrances) and grooming productsCandid, Dollar Shave Club, FragranceNet, Harry's, Quip
Deals and Group BuyingRetailers specializing in products and experiences that are discounted or offered at a special price; may require a membership to gain accessGroupon, BJ's Wholesale
ElectronicsRetailers and individual brands specializing in computer, technology, and general electronics productsHP, Newegg
FashionRetailers and individual brands specializing in general apparel and clothingMVMT, Reebok, Uniqlo
GiftsRetailers and individual brands specializing in special occasion and/or seasonal productsFTD, Teleflora
GrocerySupermarket and local food retailersSobeys
Homeware & FurnitureRetailers and individual brands specializing in home decoration or decor productsWayfair, Overstock
MarketplaceGeneral retailers or resellers rotationally offering products across many categories (apparel, beauty, electronics); potentially allows individual customers to list items for saleeBay, Tophatter
Sporting GoodsRetailers and individual brands specializing in sports-related productsFanatics
Retail - OtherMiscellaneous retailers and individual brands with a product focus that does not fit into the other subverticals (e.g., pets, sheet music)BarkBox, Petco, Musicnotes
ServicesCharitiesCharitable organiziations, in acceptance of donations to help world causesUNICEF
LocalConnects users to local businesses, individuals, or options for the purpose of providing a serviceClear, Wag
LeisureGeneral service providers connecting users to outdoor or general lifestyle activities
Services - OtherGeneral service providers with focuses that do not fit into the other subverticals
Software and DigitalBusinesses with the purpose of creating or providing software and digital solutions
UtilitiesLocal utility service companies (e.g., electric, gas)
Sports and FitnessFitnessRetailers and individual brands specializing in physical fitness, dieting, and healthy lifestyle activitiesBeachbody, Gaia
SportsSporting leagues and associationsNBA
TicketingEventsGeneral retailers or resellers of live events (e.g., concerts, shows, sporting events)Ticketmaster, StubHub
MoviesMovie theater companies or ticket selling servicesFandango, MovieTickets
TravelAccommodationHotels or restaurants, as well as online vendors outside of OTAs (such as TripHop)Hard Rock Cafe, TripHop
AirlinesAirline brandsSpirit Airlines, Southwest Airlines
Car Rental and SharingCar-sharing apps which mainly focus on app downloads, or car rental sites which allow users to directly book rental carsAvis, Budget, Hertz, Juno, Via
CruisesCruise line brands which advertise the sale of vacation dealsCarnival, Grand Carribbean Cruise
OTAsOnline Travel Agencies; to be categorized, the brand must offer at least two or more LOBs, e.g., hotels, flights, or packages.Booking.com, Expedia, Hotwire, Priceline, Orbitz
TimeshareTimeshare brands which focus mainly on sweepstake vacation offers and timeshare toursHilton Resorts, Sundance Vacations, Dream Trips, Marriott Vacation Club
Travel - Other
Telecoms & InternetTelecomsBrands, services, and retailers for cell phones and other telephone-related connectivity servicesVisible
InternetBrands, services, and retailers for Internet-related connectivity services
SensitiveAlcohol ProducerCompanies direcly manufacturing alcohol productsInBev
Alternative & Holistic Health ServiceMedical-related or adjacent services, not related to traditional Pharmaceutical Manufacturers, Pharmacy & Drug Stores, or Medical Cannabis & Other DrugsTweed, Tokyo Smoke
CigarettesManufacturers or brands of tobacco-related products
DatingBrands which facilitate dating activities among their user base, whether digitally or physically
GamblingSportsbook brands or casino brands that allow users to place legal bets in their given localeSportsbook (DraftKings, FanDuel)
GovernmentBrands in direct connection to or adjacent to a country's government body
Health & Medical - OtherBrands that reference medical and/or human-related scientific data, with a product focus that does not fit into the other subverticalsAncestry, 23andMe, SingleCare
Medical Cannabis & Other DrugsLegal medical cannabis related products, brands, and services; may be limited to specific legal locales
Medical ServicesGeneral traditional medical services that support human health
Pharmaceutical ManufacturerCompanies direcly manufacturing traditional pharmaceutical products and drugsPfizer, GoodRX, Allergan
Pharmacy & Drug StoresGeneral retailers of pharmacy and drugs
PoliticalBrands in direct support of political parties, efforts, or individuals
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