Add UTM tracking to a Calendar URL
To add tracking, just append a snippet of code to the end of your calendar URLs, listing the source, medium, and campaign you want to track.
Each would need to be defined as indicated below:
utm_source=source_nameutm_medium=medium_nameutm_campaign=campaign_name
Using all of the above, the full string to be appended to the URL should look like this: ?utm_source=source_name&utm_medium=medium_name&utm_campaign=campaign_name
An appended URL should look like this: on.fox.com/scream-queens?utm_source=source_name&utm_medium=medium_name&utm_campaign=campaign_name
Adding the snippets of code after the question mark doesn't affect anything on the page—anything after the question mark just lets our system know that someone arrived through a certain source or overall marketing channel as part of a certain campaign.
Using these tracking tools allows you to measure your performance in a real and tangible way, ensuring that you are getting the most out of your Rokt Calendar account.