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You can integrate Rokt with Mailchimp, an email service provider and marketing automation platform specializing in ecommerce businesses. This keeps your Mailchimp CRM data as current as possible (Rokt posts new referrals every five minutes) so you can focus more energy on strategizing for your campaigns and less on managing them.


A more complex API setup is available under the API option on the Connections page. You will still be required to set up a referral delivery task in addition to the API configuration. Find the instructions here. There is a separate setup for importing custom audience lists via Mailchimp which you can find here.

Retrieving API keys from Mailchimp#

  1. Log in to your Mailchimp account. Click on your name in the top right corner. From the drop-down menu, choose Profile.

    Referral Export via Mailchimp

  2. Go to the Extras drop-down menu and choose API keys.

    Referral Export via Mailchimp

  3. You can either use an API key you have already created, or create a new one by clicking Create a key.

    Referral Export via Mailchimp

    • Take note of the API key Mailchimp has generated for you.
  4. Reach out to your Rokt account manager to complete the setup.

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