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Campaign analytics

You can check the performance of your account and campaigns directly in One Platform.

  1. Log in to One Platform.

  2. Go to the date picker on the top, right-hand side and choose a date range.

Campaign Date Picker

  1. The performance tiles and graph will reflect account performance for the selected date range. These can be hidden or displayed by clicking Graph on the top, right-hand side of the reporting table.

  2. Select a campaign from the Campaign Name column under the Campaigns tab to see campaign-level performance.

  3. Click the Audience tab to view audience-level performance.

  4. Click the Creative tab to view creative-level performance.

    Metric comparison in the graph#

You can click on a performance tile at the top of the page to show or hide the corresponding plotted values on the graph. You can compare metrics in the graph by clicking the relevant performance tiles for the metrics.

Campaign Performance Tiles Metric Comparison

Period comparison in the graph#

When only one metric is selected from the performance tiles, the graph contains two lines displaying the current and previous period based on number of days in the current period. For example, if you select November 1, 2021 as the start date and November 7, 2021 as the end date, the previous period is October 26, 2021 to November 1, 2021.

Campaign Performance Tiles Previous Period

Metrics#

A number of metrics are available for you to monitor your campaigns:

  • Gross cost: The total cost incurred by campaign activity. This includes costs from Rokt Ads campaigns and Rokt Ecommerce Engage campaigns. This is inclusive of agency commission.
  • Impressions: A count of the number of Offer Impressions recorded. An Offer Impression is recorded when an offer completes loading and has rendered.
  • Referrals: A count of how many offer referrals have resulted from the displayed offers. A referral is generated when a customer positively engages with an offer.
  • Click thru acquisitions: A measure of the total number of unique customers who generated a conversion, where the conversion is attributed to a referral event.
  • Referral rate: The rate at which customers engage with an offer. It displays the number of Referrals as a percentage of Impressions. Referral Rate = Referrals / Impressions.
  • Conversion rate: Measures the percentage of referrals who become click thru acquisitions.
  • Cost per referral (CPR): Measures the Cost incurred for each Referral generated. CPR = Cost / Referrals.
  • Cost per acquisition (CPA): Measures the Cost incurred for each Click-thru Unique Conversion (Unique Action). CPA = Cost / Unique Click-thru Conversions.

In addition, the following performance metrics are available in the reporting table to support Return on Ad Spend (ROAS) and Average Order Value (AOV) reporting, including:

  • Total conversion amount: Total cumulative amount of the click-thru conversions (e.g., total order amount).
  • ROAS (conversions): Measures Return on Ad Spend (ROAS) for click-thru conversions. ROAS is an estimate when conversion amount fill rate is less than 100%. In this case, amount averaging is used to account for attributed conversions that did not include the associated amount.ROAS = Total conversion amount or estimated total conversion amount / Gross cost x 100.
  • AOV (conversions): Measures Average Order Value (AOV) for click-thru conversions. AOV = Total conversion amount / Number of conversions that included amount.
  • Conversion amount fill rate: The percentage of attributed click-thru conversions with conversion value. Total conversion amount, ROAS (conversions) and AOV (conversions) will not be displayed when the fill rate is below 70%.
  • Total click-thru acquisition amount: The total cumulative amount of the click-thru acquisitions (e.g., total order amount).
  • ROAS (click-thru acquisitions): Measures Return on Ad Spend (ROAS) for click-thru acquisitions. ROAS is an estimate when click-thru acquisition amount fill rate is less than 100%. In this case, amount averaging is used to account for attributed click-thru acquisitions that did not include the associated amount. ROAS = Total click-thru acquisition amount or estimated total click-thru acquisition amount / Gross cost x 100.
  • AOV (click-thru acquisitions): Measures Average Order Value (AOV) for click-thru acquisitions. AOV = Total click-thru acquisition amount / Number of click-thru acquisitions that included amount.
  • Click-thru acquisition amount fill rate: The percentage of attributed click-thru acquisitions with conversion value. Total click-thru acquisition amount, ROAS (click-thru acquisitions) and AOV (click-thru acquisitions) will not be displayed when the fill rate is below 70%.

Customizing your reporting table#

The Campaign Overview provides the ability to select and display the performance metrics shown in the reporting table based on your preferences. You may select any amount of provided metrics to be displayed in any order.

  1. Click Columns on the top, right-hand side of the reporting table.
  2. Click Customize Columns.
  3. On the left side of the window, select the performance metrics you would like to see and de-select the performance metrics you would not like to see in the table.
  4. On the right side of the window, re-order your metrics by clicking and dragging them into position.
  5. [Optional] Click Save as preset > Select name for this table view.
  6. Click Save.

Filters#

You can apply filters to your data in one of two ways:

  • Click the checkbox to the left of the Campaign, Audience or Creative name to filter by the selected item or items; or
  • User the filter search bar at the top of the reporting table to filter.

Campaign Filerts

Under the Campaigns tab, your filtering options include:

  • Campaign Name
  • Campaign ID
  • Status
  • Campaign Type
  • Campaign Objective
  • Country

Under the Audience tab, your filtering options include:

  • Audience Name
  • Audience ID
  • Campaign Name
  • Campaign ID
  • Status

Under the Creative tab, your filtering options include:

  • Creative Name
  • Creative ID
  • Campaign Name
  • Campaign ID
  • Status

Segments#

You can apply segments to the data by clicking Segment on the top, right-hand side of the reporting table.

Campaign Segments

A number of segments are available to analyze the performance of your campaigns:

  • Gender
  • Device
  • Age
  • Time (Hour, Day, Week, Month or Quarter)
  • Audience
  • Creative
  • Position
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