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What is Rokt Nurture?#

Rokt Nurture allows advertisers the ability to send a series of emails and/or SMS delivering timely, highly targeted content to help guide customers through a purchase after their initial interest on a partner website or app. Nurture journeys have several benefits for brands:

  • Driving conversions: Nurtures offer the brand a second opportunity to reach their customers and drive higher conversions.
  • Fulfilling an offer: Emails and SMS communications are a convenient way to deliver coupons or an app install link.
  • Confirming interest: Nurtures give brands an opportunity to send a confirmation to their customers that they have shown interest in their offer.
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