Rokt Nurture allows advertisers the ability to send a series of emails and/or SMS delivering timely, highly targeted content to help guide customers through a purchase after their initial interest on a partner website or app. Nurture journeys have several benefits for brands:
- Driving conversions: Nurtures offer the brand a second opportunity to reach their customers and drive higher conversions.
- Fulfilling an offer: Emails and SMS communications are a convenient way to deliver coupons or an app install link.
- Confirming interest: Nurtures give brands an opportunity to send a confirmation to their customers that they have shown interest in their offer.