You can integrate Rokt with Mailchimp, an email service provider and marketing automation platform specializing in ecommerce businesses. This allows you to send us custom audience lists via API task through Mailchimp.
Importing custom audiences through Mailchimp automates the maintenance of your lists, saving time and enhancing targeting.
Rokt imports updated custom audience lists (suppression and inclusion) from Mailchimp once a day.
Log in to Mailchimp, click your name in the top right corner, then choose Profile.
Go to the Extras dropdown menu and choose API keys.
You can either use an API key you have already created or create a new one by clicking Create a key.
- Mailchimp automatically generates an API key ready for you to use.
Once you have the API details, it’s time to enter them in One Platform.
You will need to login to the older version of One Platform, then click DATA in the top right navigation.
Click Integrations in the left navigation.
Under Mailchimp (Import), click Connect to get to the integration wizard.
Enter your Mailchimp API key by clicking Add a new key.
Enter your API key.
Name the integration.
Scroll down to Import Subscribers and click Add another.
From the dropdown, choose the list you want to import.