This article will help you to:
- Configure account defaults for the brands and product verticals that can appear on your placement
- Exclude certain brands' offers from appearing on your placement
- Associate placements to marketplace controls
Managing the Allowed Brands and Verticals For Offers on Your Page
Marketplace Controls help you to set boundaries around the Brands which are allowed to appear on your Rokt Placement, based on the allow/block rules that you specify. You'll use Marketplace Controls to control which Brands are eligible to show offers on a Placement and which are excluded.
There are two ways to restrict which types of Brands and offers can appear on your Rokt Placement:
- Industry Verticals and Sub-verticals: these are standard categories used to define the type of product or service being sold by a Brand. Every Brand on the Rokt platform will be categorized according to their industry vertical and sub-vertical.
- Brand Domains: these are specific e-commerce Brands that are marketing to customers on Rokt Partner sites, identified by their website URL.
Configuring the rules for what Brands are allowed to show on a placement is a fine balance between what can be enabled to maximize the value of your placement and create a competitive marketplace, while also ensuring your competitor's offers do not show to customer's on your site.
How it Works
By allowing a Vertical, you are defining that any offers belonging to a Brand within that vertical should be allowed to show on the associated placements. The opposite is true when you select to block a Vertical, this will exclude offers from appearing on the associated placement/s for Brands in this vertical.
You may be an e-commerce brand which operates in the Travel industry, and do not want any competitor offers to show on your site. You can enforce this by blocking all Travel Brands at the Vertical level.
Alternatively, you can block just one or a few of the Sub-verticals that are your direct competitors, such as Airlines or Accommodation brands within the broader Travel vertical. In this case any Brand that is not an Airline or Accommodation provider would still be allowed to show offers on your Placement.
A full list of the Product Verticals and Sub-verticals can be found below.
How to Exclude a Specific Brand
Similarly, you can exclude specific Brands from appearing on your placement when you think the behavior of that Brand is inappropriate for your own brand or ineffective in promoting the sale of your products or services on the page where their offer will appear.
Adding a brand domain to your Marketplace Control list and setting the status to Blocked will explicitly exclude offers from that Brand from appearing, even if the Vertical that the Brand belongs to is allowed. Allowing a brand domain will operate in the same way by overriding a block rule for that Brands Industry Vertical.
A Brand Domain follows the format of the website URL that you want to explicitly allow or block. For example, examplebrand.com.
Consider you decide to block the Travel Vertical to prevent competitor offers from appearing on your site. If you have a strategic partnership with a specific Travel-related Brand, such as an airline, you could add the Brand Domain of the airline to your list of allowed brands. This would allow offers from this Brand to show on your associated placements, but continue to block all other Travel Brands operating in the Rokt marketplace.
Controlling the allowed Vertical and Brands for a specific placement
Marketplace Controls lists are shareable configurations of allow/block rules which are associated to a Placement. Rokt will provide a default Marketplace Control list with every account, containing standard allow/block rules for the standard Industry Verticals and Sub-verticals that operate in our Marketplace.
New lists can be created with variations of these controls to suit the objective of the associated placements. Every new placement will inherit the default list, but can be associated to any offer control list within the account.
Marketplace control settings include
- Standard verticals
- Sensitive verticals
Create a list
Here's how to create a new offer control list for your account, with the steps listed below:
- Find the Transactions tab in the left navigation menu, select the Controls page,
- Navigate to the Marketplace Controls tab,
- Click Add Controls,
- Input a name,
- Configure your desired marketplace allow/block settings,
- Click Save.
Great! You’ve created a new control list, find out how to link these to your placement below.
Linking offer controls to a placement
Marketplace control rules will not take effect until they are associated to a placement. To link your new marketplace controls to a placement, follow the below steps:
- Go to the Controls Overview and navigate to the Marketplace Controls tab,
- Find the Marketplace Control list,
- Click Link Placements,
- Select one or multiple Placements that you want to link,
- Once checked, Placements will be added to the list of Linked Placements
- Click Save.
Your Placement/s will now be linked to your Marketplace Control list and inherit these rules. You can view linked Placements by expanding the Marketplace Control list in the Overview table.
- Placements can be associated to maximum one list.
- Lists can be associated to many placements.
- Every account has a default list which is automatically associated to every new placement.