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›Performance - Rokt Acquire

Getting started

  • Introduction

Onboarding

  • Glossary

Administration

  • Account Settings
  • User Management
  • Billing - Rokt Acquire

    • Billing & Payment for Campaigns
    • Invoicing & Payment for Monetization
    • Financial Responsibility Assignment
    • Agency Commission Setup

    Billing - Rokt Commerce

    • Billing & Payment for Campaigns
    • Invoicing & Payment for Monetization

Campaigns

  • Acquire Campaign Creation
  • Customer Feedback Campaign Creation
  • Campaign for Own Site/App
  • Campaign Editing
  • Campaign Pause/Resuming
  • Campaign Status Guide
  • Campaign FAQs
  • Best Practices for Acquire Campaigns
  • Audiences

    • Audience Creation
    • Audience Editing
    • Audience Pause/Resuming
    • Bid Price
    • Attribute Targeting

    Creatives

    • Effective Creative Copy Writing
    • Creative Creation
    • Creative Editing
    • Creative Pause/Resuming
    • Creative Link/Unlink to Audiences

    Nurture

    • Email Nurture Specifications
    • Partner Email Nurture Journeys

    Coupons

    • Coupon Code Sending

    Campaign Policies

    • Policy Overview
    • Quality Consent
    • Transparency Accuracy
    • Editorial Requirements
    • Prohibited Content
    • Social & Ethical Appropriateness
    • Compliance Industry Code & Regulations
    • Target Audiences & Restricted Campaign Content

Transaction

    Pages

    • Pages

    Placements

    • Placements

    Controls

    • Campaign & Marketplace Controls
    • Brand & Vertical Block Rules
    • Minimum Quality Score Setup

    Audiences

    • Audience Targeting

Rokt Calendar

  • Integration Guide
  • UTM Tracking

Reporting & Measurement

    Performance - Rokt Acquire

    • Rokt Analytics for Campaigns
    • Campaign Performance Graphs

    Performance - Rokt Commerce

    • Transactions Dashboard

Data Integrations

    Referrals

    • Overview
    • Export via API
    • Export via Rokt SFTP
    • Export Via Client SFTP
    • Export via Email
    • Export via Mailchimp
    • Export via Sailthru
    • Export via Zapier
    • Export Manually

    Transactions

    • Overview
    • Export via API
    • Export via Rokt SFTP
    • Export via Client SFTP
    • Export via Email
    • Export Manually

    Custom Audiences

    • Overview
    • Import via Rokt SFTP
    • Import Email via CSV
    • Import Zip Code via CSV
    • Import via Mailchimp
    • Import via Zapier

    Events

    • Overview
    • Import via Web SDK
    • Import via Rokt Tag
    • Import via Rokt SFTP
    • Import via Rokt Pixel
    • Import via Measurement Providers
    • Import Manually
    • Event/App Install Conversion Tracking

    Unsubscribes

    • Export via API

    Advanced Guides

    • Rokt Secure FTP Setup
    • Rokt IP Addresses
    • PII Data Hashing
    • Custom Field Management
    • Template Management
    • Google Tag Manager Integration
Edit

Campaign Performance Graphs

You can check the performance of your campaigns directly in One Platform.

  1. Log in One Platform.

  2. Click on a campaign in the Campaign Overview page.

    Campaign Performance Graphs

  3. Click on the date range in the top navigation bar and select a preset.

    Campaign Performance Graphs Or customize your date range by clicking on "Date" next to "Shortcuts" and selecting your start and end dates.

    Campaign Performance Graphs

Period Comparison

When only one metric is selected, 2 lines always appear on the graph in order to display the current and previous period. For example, if you select Jan 1st 2019 as the start date and Jan 31st 2019 as the end date, the previous period will be Dec 1st 2019 to Dec 31st 2019.

If the selected period had 30 days - Nov 1st to 30th for example - the previous period would have 30 days too - Oct 2nd to Oct 31st.

Campaign Performance Graphs

Metrics

A number of metrics are available for you to monitor your campaigns:

  • Referrals: Number of times a consumer has responded positively to receive contact from you (email and phone campaigns), to visit your website (traffic campaigns) or to install your app (app install campaigns). We use the word "referral" on the Rokt platform to reflect the referral benefits that come with one brand introducing another on our platform.
  • Total Spend: Total cost of the campaign.
  • CPR - Cost Per Referral: Cost per positive opt-in.
  • Impressions: Total number of times users have seen the offer(s) via the Rokt widget
  • CPI - Cost Per Impression: Cost of presenting the offer(s) to a single user on one impression.
  • Engagement Rate: Proportion of positive opt-in with your offer(s).
  • Acquisitions: Number of times a unique customer coming from your campaign is acquired or converts (newsletter subscription, etc.).
  • CPA: Cost of a single acquisition event, typically the first time the user converts.
  • Ad Rank: Position of your offer(s) on the Rokt widget - this ranking is determined by the engagement rate and factors such as age, gender, publisher, placement and bid price.

Campaign Performance Graphs

Clicking the metrics cards displays/hides the corresponding lines on the graph.

Campaign Performance Graphs

Segments

You can apply filters to the data by clicking on Segments in the top navigation bar.

Campaign Performance Graphs

A number of filters are available to analyze the performance of your campaigns:

  • Gender
  • Age Range
  • Ad Placement
  • Campaign Objective
  • Country
  • Device
  • Placement Type
← Rokt Analytics for CampaignsTransactions Dashboard →
  • Period Comparison
  • Metrics
  • Segments
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