Your account is where all the information about your business and billing entity will be set up. All invoices will be generated based on these details. You can sign into your account by using a Rokt login or Google.
This is the highest level of your Rokt hierarchy, which will be as follows: Account > Campaign(s) > Audience(s) > Creative(s) and Nurture(s). If something is incorrect or outstanding at the account level, it will impact your campaigns, audiences, creatives and nurtures. See also campaign, audience, creative, email nurture.
The creative is the offer. It is what consumers see, and how you gain customers with Rokt. The creative appears as a question or call to action for the consumer, who chooses to select 'no' or 'yes'. This should be related to your campaign objective - for example, if you want to add consumers to an email database, the creative copy may read as follows: 'Want the latest <industry> news and offers? Join the <company ABC> e-newsletter today!' The creative should make clear what the consumer is choosing to receive or do, and the benefits involved for them.
Your offer will be ranked accordingly after it has gone live for some time. This ranking will be calculated based on the engagement rate and factors such as age, gender, publisher, placement and bid price. The lower the number is shown in the ad rank, the higher the chance of your offer to get an impression.
This functionality allows you to hide inactive campaigns, audiences, and creatives. The filter "Show: Archived" will show you all items under that category.
This is who will see your offer. You can select which audience you want to see your offers, including gender, age, location, and more. You can also choose to show different offers to different audiences, and set up multiple. For example, one Male and one Female, with different relevant promotions.
The average cost per referral, in the currency you have set. See also cost per referral.
The amount you pay per referral. With lower bid prices your offers may not see high engagement rates, as competitors in your category or companies targeting the same audience may have higher bid prices, resulting in their offers being displayed more often. The lower the engagement rate of your campaign(s), the higher your bid price will need to be. Different industries and campaign types will require different levels of the bid price to allow campaigns to perform well. See also engagement rate.
Your campaign budget displayed in the currency you set. You have a number of options to limit or control your overall spend with Rokt, such as Daily Budget, Monthly Budget, Lifetime Budget. You can add a budget or change your budget settings at any time.
'Campaign' refers to your advertising campaign with Rokt, in which you run offers across the Rokt partner network or across your own site, targeted to your specified audience(s). You may have one or multiple campaigns. A campaign should correspond to a particular marketing objective. If you are advertising different promotions, products, or services, each should be set up as a separate campaign. Similarly, if you have multiple objectives you can set up multiple campaigns, one for each objective. Audience(s) and creative(s) will be created as part of each campaign. Also see: Account, Audience, Creative, Campaign Strategy, Campaign Objective.
You have two types of campaign strategies, based on whether you are advertising on your own site or not.
To advertise on Rokt partner network.
To advertise on your own site or app.
You have seven types of campaign objectives. Each objective corresponds to how consumers from Rokt will be contacted by your business or what action you invite them to do.
Consumers will be sent directly to your website once they have selected to hear from your brand. This campaign objective is best suited for businesses who aren't building a customer database for regular email updates, and who don't have an outbound phone sales team. It is also recommended for businesses running particular promotions or wanting to drive more consumers to make an enquiry or other action on their website. You will not be able to download or receive personally identifiable customer information such as first name, last name, email address or phone number. If known though, age, gender, state and ZIP/postcode code are shared.
Once consumers have selected to hear from your brand, their details will be provided to be added to your email database or mailing list. You will receive the following fields of data for contacting your consumer referrals by email: first name, last name, email address, ZIP/postcode, state, gender and age.
Website traffic & Email Subscriptions
This is a combination of the first two objectives. Consumers will be sent to your website, but also added to your email database or mailing list.
Once consumers have selected to hear from your brand, their details will be provided to be added to your phone list or sent to your call center. You will receive the following fields of data for each contact: first name, last name, email address, ZIP/postcode, state, gender, age, and best contact phone number.
Once consumers have selected to hear from your brand, they are invited to download your app. If they are on desktop, they will be sent an SMS or email with the download link. You will not be able to download or receive any personally identifiable customer information such as first name, last name, email address or phone number. If known though, age, gender, state and ZIP/postcode code are shared.
Once consumers have selected to hear from your brand, they will receive the details of your special offer by email. You will not be able to download or receive any personally identifiable customer information such as first name, last name, email address or phone number. If known though, age, gender, state and ZIP/postcode code are shared.
How much you pay per item - in most instances this will relate to how much you pay per referral. See also referral, CPR.
This refers to 'cost per referral'. This is how much you pay for each consumer that selects 'yes' on your offer, requesting to hear more from your business. For email campaigns, this will be the cost for every consumer that is added to your database. For phone campaigns, this will be the cost for every consumer that is added to your phone list. For traffic campaigns, this will be the cost for every consumer that is sent to your website. For app installs, this will be the cost for every consumer that is provided with the link to download and install your app. See also cost, referral.
This refers to 'cost per unique' or cost per impression. This is the average amount that you pay for each consumer that sees your offer. See also 'Uniques' below.
This refers to the process the consumers go through once they have seen your offer. This may include a confirmation email that the consumer receives after selecting 'yes' to the offer, an SMS confirmation, a video shown, or further email reminders.
The 'Data' section is where you can set up or download the details of the consumers who have selected 'yes' to your offers. You can download these at any time, and/or set up a scheduled time to receive them. Please note, for traffic campaigns, you will not be able to download or receive any consumer information.
This email is sent after consumers select 'yes' to your offer. It is a text-only email that confirms the consumer showed interest in your business and confirming next steps (i.e. they will start receiving newsletters, they will receive a phone call, they have been entered into your competition, etc.). See also customer journey.
This is a pre-written message to be sent to potential consumers at a predefined time interval after they have selected a positive response on your offer. Email nurture is to reach out to the potential consumers on a regular basis and feed them the information they need about your business.
This is the percentage of people that selected 'yes' on your offer after seeing it. It is equal to the number of referrals, divided by the number of Uniques. See also referral, unique.
The vertical is the industry that is most relevant to your business. You can select a main vertical and a sub-vertical. For example, if you are an electronics store, you can select the vertical 'Retail' and the sub-vertical 'Electronics'. In comparison, an electronics repair service would be more relevant under the vertical 'Services'.
On Demand Referrals
You can download a copy of the referral data for your campaign(s) at a date range that you selected. A CSV report will be sent to your email address containing all referral data from your selected timeframe. This is not applicable for traffic referral campaign.
A consumer that has responded in the positive to receive contact from you (email, phone campaign objectives), or to visit your website (traffic campaign). These are called consumer referrals. We call this referral marketing, and the result being consumer referrals as the Rokt network of partner websites presents your messages as recommendations or referrals. Your number of consumer referrals will be lower than the number of Uniques recorded in your campaign results as each unique will decide to either respond positively (and become a consumer referral) or say no. You only pay for results.
There are 3 types of referrals, mainly email referral (where we help you acquire new consumers for your email program), phone referral (where we generate quality phone leads from consumers who have expressed interest in your offer), and traffic referral (where we drive relevant consumers to your sites).
The answer that is given by the consumers after seeing your offer, e.g, 'Yes' (positive response) or 'No' (negative response).
This is where you can choose how often you would like to receive a referral report for your campaign(s). The report will be sent automatically to you at the scheduled time. Note that this is not applicable for traffic referral campaign.
This describes the current status of the campaign. It could be eligible, disabled, approved or pending approval.
The total cost of the item, this represents the combination of referral and extension costs.
The number of unique viewers of your offer. Also known as impressions.