Rokt Documentation
  • Documentation
  • User Guide
  • SDK
  • API
  • Third-Party Integrations
  • Help

›Events

Getting started

  • Introduction

Onboarding

  • Glossary

Administration

  • Account Settings
  • User Management
  • Billing - Rokt Acquire

    • Billing & Payment for Campaigns
    • Invoicing & Payment for Monetization
    • Financial Responsibility Assignment
    • Agency Commission Setup

    Billing - Rokt Commerce

    • Billing & Payment for Campaigns
    • Invoicing & Payment for Monetization

Campaigns

  • Acquire Campaign Creation
  • Customer Feedback Campaign Creation
  • Campaign for Own Site/App
  • Campaign Editing
  • Campaign Pause/Resuming
  • Campaign Status Guide
  • Campaign FAQs
  • Best Practices for Acquire Campaigns
  • Audiences

    • Audience Creation
    • Audience Editing
    • Audience Pause/Resuming
    • Bid Price
    • Attribute Targeting

    Creatives

    • Effective Creative Copy Writing
    • Creative Creation
    • Creative Editing
    • Creative Pause/Resuming
    • Creative Link/Unlink to Audiences

    Nurture

    • Email Nurture Specifications
    • Partner Email Nurture Journeys

    Coupons

    • Coupon Code Sending

    Campaign Policies

    • Policy Overview
    • Quality Consent
    • Transparency Accuracy
    • Editorial Requirements
    • Prohibited Content
    • Social & Ethical Appropriateness
    • Compliance Industry Code & Regulations
    • Target Audiences & Restricted Campaign Content

Transaction

    Pages

    • Pages

    Placements

    • Placements

    Controls

    • Campaign & Marketplace Controls
    • Brand & Vertical Block Rules
    • Minimum Quality Score Setup

    Audiences

    • Audience Targeting

Rokt Calendar

  • Integration Guide
  • UTM Tracking

Reporting & Measurement

    Performance - Rokt Acquire

    • Rokt Analytics for Campaigns
    • Campaign Performance Graphs

    Performance - Rokt Commerce

    • Transactions Dashboard

Data Integrations

    Referrals

    • Overview
    • Export via API
    • Export via Rokt SFTP
    • Export Via Client SFTP
    • Export via Email
    • Export via Mailchimp
    • Export via Sailthru
    • Export via Zapier
    • Export Manually

    Transactions

    • Overview
    • Export via API
    • Export via Rokt SFTP
    • Export via Client SFTP
    • Export via Email
    • Export Manually

    Custom Audiences

    • Overview
    • Import via Rokt SFTP
    • Import Email via CSV
    • Import Zip Code via CSV
    • Import via Mailchimp
    • Import via Zapier

    Events

    • Overview
    • Import via Web SDK
    • Import via Rokt Tag
    • Import via Rokt SFTP
    • Import via Rokt Pixel
    • Import via Measurement Providers
    • Import Manually
    • Event/App Install Conversion Tracking

    Unsubscribes

    • Export via API

    Advanced Guides

    • Rokt Secure FTP Setup
    • Rokt IP Addresses
    • PII Data Hashing
    • Custom Field Management
    • Template Management
    • Google Tag Manager Integration
Edit

Event Import via Rokt SFTP

As an alternative to integrating with the Rokt tag, using the conversion API or conducting a manual import, you can automate the uploading of conversion data into the Rokt platform through the Rokt Secure FTP. If you don't have access to the SFTP yet, please reach out to your Rokt Account Manager to have access provided to you, and refer to the instructions below for getting set up.

Connecting to the Rokt SFTP

Please reference the instructions found here for setting up FileZilla and connecting to the Rokt Secure FTP.

File Path and Requirements

Conversion files should be placed within the following file path:

File PathPurpose
/upload/conversionUpload conversion data to the Rokt platform

A few additional notes:

  • Uploaded files will be automatically deleted from the folder once processed by the system.
  • It is recommended to test the integration by dropping a sample data matching the expected format (outlined below).

Required File Formats

Files uploaded to the SFTP server must meet the following standards in order to be processed correctly in the Rokt data platform.

  • File format must be .csv or .txt
  • Charset UTF-8 (UTF-16 or UTF-32 with an appropriate byte-order mark).
  • Email addresses must be
    • in one single column
    • without a column head
  • Email addresses can be either plain text or hashed.
  • If you provide hashed email addresses please ensure that they meet the following criteria:
    • We accept MD5 or SHA256 hash algorithms
    • Ensure that all email addresses are lowercased and trimmed (white-space removed) before hashing them.

    • Do not mix plain and hashed email addresses per file (they must be either all plain, all MD5 or all SHA256).

Any file not matching the above format will be rejected by Rokt’s system and not processed accordingly.

← Import via Rokt TagImport via Rokt Pixel →
  • Connecting to the Rokt SFTP
  • File Path and Requirements
  • Required File Formats
RESOURCES
DocumentationUser GuideSDKAPIIntegration PartnersHelp
COMPANY
About UsContact UsCareersEngineering Blog
Rokt Documentation
Copyright © Rokt 2021 - All Rights Reserved