Custom audiences are list of customers that are already in your CRM. These lists of customers can be segmented in any way that you see fit. For example, all of your customers, customers that have transacted in the last 12 months, customers that have unsubscribed.
What to Use Custom Audiences For?
You can use custom audiences on the Rokt network for two primary purposes:
- Exclude your existing (or certain existing) customers from seeing your offer on the Rokt network - this particularly applies if acquisition is your objective.
- Specifically target existing (or certain existing) customers with your Rokt campaign.