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Edit

Custom Audience Import Zip Code via CSV

Your business may only be able to target some very specific zip codes due to delivery areas for example. Rokt allows you to target geographies with our locality targeting, however, setting up geographic targeting across all your audiences can be cumbersome. As a consequence, we allow you to upload a list of zip codes you would like to target and have this list available across all your audiences.

If you have a a list of zip codes you would like to target then you’re ready to get started.

Before You Start

  • Files imported must be CSV formatted
  • All zip codes must be contained within the first column
  • No header should be present
  • Zip code must match the format expected for target country (e.g., 5 digits for US zip codes)

Create a List From CSV, TXT or GZIP

  1. In the left navigation bar, click on Customer Data and then on Custom Audiences.

    Custom Audience Import

  2. Click on Add Lists in the top right corner of the page.

    Custom Audience Import

  3. Enter the name of your custom desired Custom Audience.

    Custom Audience Import

  4. Select 'Postcode' from the attribute dropdown list.

    Custom Audience Import

  5. Clicks on 'Upload' to import a csv file from your computer.

    Custom Audience Import

  6. Once you have successfully uploaded your file click on 'Next'.

    Custom Audience Import

  7. Review your upload and click on 'Save'.

    Custom Audience Import

Once your import is completed, it will be listed with the following information: date, file name, and contacts added/removed.

You will be able to target or suppress these zip codes in your audience settings for each of your campaigns. If you are already targeting the list you have added emails to, you will not need to change your targeting options.

Using Your Custom Audience List

Once you have created a custom audience list, it will be available either to target those particular consumers with your campaign or ensure that they never see your campaign. This is controlled from the audience settings for your campaign.

Adding a Custom Audience to Your Audience

Including vs Excluding:

  • Selecting 'Include' will result in only showing your offer to users whose zip code is within the selected custom audience.
  • Selecting 'Exclude' will result in only showing your offer to users *whose zip code is* outside the selected custom audience**.
  1. Click into the Campaigns tab on the left navigation bar.

    Custom Audience Import

  2. Choose the campaign you would like to apply your segment to.

    Custom Audience Import

  3. Click Add Audience in the top right corner.

    Custom Audience Import

  4. Name your audience and enter other relevant demographic targeting.

    Custom Audience Import

  5. Under 'Location' targeting select 'Custom ZIP code list' and 'Select or upload list'.

    Custom Audience Import

  6. Select the ZIP code list you would like to target or exclude (note only ZIP code list corresponding to your audience country will show).

    Custom Audience Import

  7. Click Next and continue the configuration of your audience (bid price, Nurture, etc.).

  8. Once all the information necessary to create the audience is entered, click Save to complete the creation of the new audience.

    Custom Audience Import

From there you will need to create a new creative and link it or an existing creative to your audience.

Your Custom Audience will be targeted with your offers. Any consumer not in your Custom Audience will not be shown your campaigns.

← Import Email via CSVImport via Mailchimp →
  • Before You Start
  • Create a List From CSV, TXT or GZIP
  • Using Your Custom Audience List
    • Adding a Custom Audience to Your Audience
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