Your business may only be able to target specific ZIP codes, for example due to delivery areas. Rokt allows you to target geographies with our locality targeting, however, setting up geographic targeting across all your audiences can be cumbersome. Instead, you can upload a list of ZIP codes that you would like to target and have this list available across all your audiences.
Before you begin
- You have a list of ZIP codes ready to go
- Files are in CSV format
- All ZIP codes must be in the first column
- No header should be present
- ZIP code must match the format expected for target country (e.g., five digits for U.S. ZIP codes)
Create a list from a CSV, TXT, or GZIP file
In the left navigation, click Customer Data, then Custom Audiences.
Click Add List in the top right corner of the page.
Enter a name for your new custom audience.
Select Postcode as the Attribute.
Click Upload to import a CSV file from your computer.
Once you have successfully uploaded your file, click Next.
Review your upload and click Save.
Once your import is completed, it is listed with the following information: date, file name, and contacts added or removed.
You can target or suppress these ZIP codes in your audience settings for each of your campaigns. If you edited a list you are already using in a campaign, you don't need to change your targeting options.
Managing your custom audience list
Once you have created a custom audience list, it is available for targeting or suppression in your campaign. You can set this up in the audience settings for any campaign.
Adding a custom audience to your campaign
Including vs. excluding:
- If you selecting Include, only customers whose ZIP codes are in the selected custom audience are eligible to see an offer.
- If you selecting Exclude, customers with listed ZIP codes are not eligible to see an offer.
From the left navigation, click Campaigns.
Choose the campaign that you want to apply your customer audience to.
Click Add Audience in the top right corner.
Name your audience and enter other relevant demographic targeting details.
Under Location targeting, select Custom ZIP code list, then Select or upload list.
Select the ZIP code list you want to target or exclude (Note: Only ZIP code lists relevant to your audience country are displayed).
Click Next and continue the configuration of your audience.
Once you have entered all the audience details, click Save.