Your business may only be able to target some very specific zip codes due to delivery areas for example. Rokt allows you to target geographies with our locality targeting, however, setting up geographic targeting across all your audiences can be cumbersome. As a consequence, we allow you to upload a list of zip codes you would like to target and have this list available across all your audiences.
If you have a a list of zip codes you would like to target then you’re ready to get started.
Before You Start
- Files imported must be CSV formatted
- All zip codes must be contained within the first column
- No header should be present
- Zip code must match the format expected for target country (e.g., 5 digits for US zip codes)
Create a List From CSV, TXT or GZIP
In the left navigation bar, click on Customer Data and then on Custom Audiences.
Click on Add Lists in the top right corner of the page.
Enter the name of your custom desired Custom Audience.
Select 'Postcode' from the attribute dropdown list.
Clicks on 'Upload' to import a csv file from your computer.
Once you have successfully uploaded your file click on 'Next'.
Review your upload and click on 'Save'.
Once your import is completed, it will be listed with the following information: date, file name, and contacts added/removed.
You will be able to target or suppress these zip codes in your audience settings for each of your campaigns. If you are already targeting the list you have added emails to, you will not need to change your targeting options.
Using Your Custom Audience List
Once you have created a custom audience list, it will be available either to target those particular consumers with your campaign or ensure that they never see your campaign. This is controlled from the audience settings for your campaign.
Adding a Custom Audience to Your Audience
Including vs Excluding:
- Selecting 'Include' will result in only showing your offer to users whose zip code is within the selected custom audience.
- Selecting 'Exclude' will result in only showing your offer to users *whose zip code is* outside the selected custom audience**.
Click into the Campaigns tab on the left navigation bar.
Choose the campaign you would like to apply your segment to.
Click Add Audience in the top right corner.
Name your audience and enter other relevant demographic targeting.
Under 'Location' targeting select 'Custom ZIP code list' and 'Select or upload list'.
Select the ZIP code list you would like to target or exclude (note only ZIP code list corresponding to your audience country will show).
Click Next and continue the configuration of your audience (bid price, Nurture, etc.).
Once all the information necessary to create the audience is entered, click Save to complete the creation of the new audience.
Your Custom Audience will be targeted with your offers. Any consumer not in your Custom Audience will not be shown your campaigns.