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Custom Audience Import via Zapier

This article outlines the Custom Audience import via the Zapier integration service.

Setting Up a Custom Audience Import

  1. Login to Zapier.com.

  2. Search for Rokt in Zapier's directory of supported Apps.

    Custom Audience Import

  3. Set up a zap for Custom Audiences Import.

    1. Select your CRM as the Trigger.

      Custom Audience Import

    2. Click on ‘Save + Continue’.

    3. Connect your account with Zapier (via API key generally).

    4. Select the account and list you want to import subscribers from.

    5. Test the trigger and save.

    6. Select Rokt as the action app.

    7. Select ‘Import Audience Member’ as the action.

    8. Click on ‘Continue’.

      Custom Audience Import

    9. To connect your ROKT account you will need to enter your API key here:

      1. Login to the One Platform and click on 'Connections' in the bottom left menu.

        Custom Audience Import

      2. Click on 'Add connection'.

        Custom Audience Import

      3. You will arrive in Data > Integrations. Click on Settings in the left navigation and then Webhook API Key.

      4. Copy the API key.

        Custom Audience Import

    10. Paste the API key in Zapier.

      Custom Audience Import

    11. Map all required fields:

      Custom Audience Import

    12. Click on ‘Continue’.

    13. Test your task.

    14. Turn your Zap on.

      Custom Audience Import

Note: Zaps run automatically every 15 minutes on the free account. If you're testing your zap you can manually run a zap from the dashboard.

What Rokt Triggers and Actions are Supported in Zapier?

  • Supported triggers:
    • New Referral - triggers when a referral is generated from Rokt.
  • Supported actions:
    • Create Custom Audience - imports an email address into a custom audience list to use in campaign targeting.
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