This article outlines the custom audience import using a the third-party tool Zapier.
Setting up a custom audience import
Log in to Zapier.com.
Search for Rokt in Zapier's directory of supported apps.
Set up a zap for a custom audiences import task.
Select your CRM as the trigger.
Click Save + Continue.
Connect your account with Zapier (via API key generally).
Select the account and list you want to import subscribers from.
Test the trigger and save.
Select Rokt as the Action app.
Select Import Audience Member as the action.
To connect your Rokt account you need to enter your API key:
Log in to the One Platform and click Connections in the left navigation.
Click Add connection.
You arrive in Data > Integrations. Click Settings in the left navigation and then Webhook API Key.
Copy the API key.
Paste the API key in Zapier.
Map all required fields:
Test your task.
Turn your zap on.
Note: Zaps run automatically every 15 minutes on the free account. If you're testing your zap you can manually run a zap from the dashboard.
What Rokt triggers and actions are supported in Zapier?
- Supported triggers:
- New referral—triggers when a referral is generated from Rokt.
- Supported actions:
- Create custom audience—imports an email address into a custom audience list to use in campaign targeting.