Integrate Rokt with Mailchimp, an email service provider and marketing automation platform specializing in e-commerce businesses. This will allow you to send us the Custom Audiences via API task through Mailchimp.
Benefits of MailChimp Custom Audiences Import
The Custom Audiences Import allows you to automate this task, saving time and enhancing targeting by keeping your custom audience lists fully updated.
How often will MailChimp’s CRM connect With Rokt?
Rokt will import updated Custom Audience lists (suppression & inclusion) from MailChimp once a day.
Mailchimp API Setup Steps
Log in to your Mailchimp account, click on your name in the top right corner, and in the drop-down menu choose ‘Profile'.
Go to the ‘Extras’ dropdown menu and choose ‘API keys’.
You can either use an API key you have already created or create a new one by clicking on ‘Create a key’.
- Mailchimp will then automatically generate an API key ready for you to us
Once you have the API details, it’s time to enter them in One Platform.
Click on 'Connections' in the bottom left menu.
Click on 'Add connection'.
You will arrive in Data > Integrations.
Click on ‘Add New Integration’.
Under MailChimp (Import), click on the ‘Connect’ button to get to the integration wizard.
Enter your MailChimp API key by clicking on ‘add a new key’.
Enter in your API key.
Name the integration.
Scroll down to ‘Import Subscribers’ and click ‘Add another’.
From the dropdown menu, choose the list you want to import.