You can integrate Rokt with Mailchimp, an email service provider and marketing automation platform specializing in e-commerce businesses. This allows you to send us custom audience lists via API task through Mailchimp.
Benefits of Mailchimp custom audiences import
Importing custom audiences through Mailchimp automates the maintenance of your lists, saving time and enhancing targeting.
How often will Mailchimp’s CRM connect to Rokt?
Rokt imports updated custom audience lists (suppression and inclusion) from Mailchimp once a day.
Setting up the Mailchimp API
Log in to Mailchimp, click your name in the top right corner, then choose Profile.
Go to the Extras dropdown menu and choose API keys.
You can either use an API key you have already created or create a new one by clicking Create a key.
- Mailchimp automatically generates an API key ready for you to use.
Once you have the API details, it’s time to enter them in One Platform.
From One Platform, click Connections in the left navigation.
Click Add connection.
You will arrive in Data > Integrations.
Click Add New Integration.
Under Mailchimp (Import), click Connect to get to the integration wizard.
Enter your Mailchimp API key by clicking Add a new key.
Enter your API key.
Name the integration.
Scroll down to Import Subscribers and click Add another.
From the dropdown, choose the list you want to import.