Rokt Documentation
  • Documentation
  • User Guide
  • SDK
  • API
  • Third-Party Integrations
  • Help

›Custom Audiences

Getting started

  • Introduction

Onboarding

  • Glossary

Administration

  • Account Settings
  • User Management
  • Billing - Rokt Acquire

    • Billing & Payment for Campaigns
    • Invoicing & Payment for Monetization
    • Financial Responsibility Assignment
    • Agency Commission Setup

    Billing - Rokt Commerce

    • Billing & Payment for Campaigns
    • Invoicing & Payment for Monetization

Campaigns

  • Acquire Campaign Creation
  • Customer Feedback Campaign Creation
  • Campaign for Own Site/App
  • Campaign Editing
  • Campaign Pause/Resuming
  • Campaign Status Guide
  • Campaign FAQs
  • Best Practices for Acquire Campaigns
  • Audiences

    • Audience Creation
    • Audience Editing
    • Audience Pause/Resuming
    • Bid Price
    • Attribute Targeting

    Creatives

    • Effective Creative Copy Writing
    • Creative Creation
    • Creative Editing
    • Creative Pause/Resuming
    • Creative Link/Unlink to Audiences

    Nurture

    • Email Nurture Specifications
    • Partner Email Nurture Journeys

    Coupons

    • Coupon Code Sending

    Campaign Policies

    • Policy Overview
    • Quality Consent
    • Transparency Accuracy
    • Editorial Requirements
    • Prohibited Content
    • Social & Ethical Appropriateness
    • Compliance Industry Code & Regulations
    • Target Audiences & Restricted Campaign Content

Transaction

    Pages

    • Pages

    Placements

    • Placements

    Controls

    • Campaign & Marketplace Controls
    • Brand & Vertical Block Rules
    • Minimum Quality Score Setup

    Audiences

    • Audience Targeting

Rokt Calendar

  • Integration Guide
  • UTM Tracking

Reporting & Measurement

    Performance - Rokt Acquire

    • Rokt Analytics for Campaigns
    • Campaign Performance Graphs

    Performance - Rokt Commerce

    • Transactions Dashboard

Data Integrations

    Referrals

    • Overview
    • Export via API
    • Export via Rokt SFTP
    • Export Via Client SFTP
    • Export via Email
    • Export via Mailchimp
    • Export via Sailthru
    • Export via Zapier
    • Export Manually

    Transactions

    • Overview
    • Export via API
    • Export via Rokt SFTP
    • Export via Client SFTP
    • Export via Email
    • Export Manually

    Custom Audiences

    • Overview
    • Import via Rokt SFTP
    • Import Email via CSV
    • Import Zip Code via CSV
    • Import via Mailchimp
    • Import via Zapier

    Events

    • Overview
    • Import via Web SDK
    • Import via Rokt Tag
    • Import via Rokt SFTP
    • Import via Rokt Pixel
    • Import via Measurement Providers
    • Import Manually
    • Event/App Install Conversion Tracking

    Unsubscribes

    • Export via API

    Advanced Guides

    • Rokt Secure FTP Setup
    • Rokt IP Addresses
    • PII Data Hashing
    • Custom Field Management
    • Template Management
    • Google Tag Manager Integration
Edit

Custom Audience Import Email via CSV

It’s easier selling to current customers than looking for new ones, and strengthen your existing relationships by using Custom Audiences. Perhaps you want to make sure that your campaigns are not shown to your existing customers. Rokt will compare your data with the consumers who come through our platform.

If you have a customer list or data from your site, such as purchaser email addresses, you’re ready to get started.

The Basics

Rokt offers several ways to add existing customers to a Rokt list. You can import your customers from a CSV, TXT or GZIP file to a new list of existing ones to use to target existing customers or suppress known customers from seeing your campaigns.

Before You Start

  • To import existing customers, you must know their email addresses, as this is the only field Rokt uses to identify unique individuals on the network.
  • Email addresses can be imported in their raw format (e.g., john@rokt.com), or in a hashed format if security is a concern for you. Rokt only supports MD5 and SHA256 hashing algorithms.
  • For files to be imported, email addresses should be the only data field included (and in the first column, if applicable). Your file may or may not include a header.
  • Your account can support multiple lists. When you upload a file, you will need to decide if you are creating a new list or editing an existing list. When editing an existing list, you will need to decide if all users in the file upload should be added to an existing list or removed from an existing list.
    • When adding users to an existing list, if a user in a file upload already exists in the list, the user will be ignored (e.g., the user will not be entered twice into a list).
    • Similarly, when removing users from an existing list, if a user in a file upload cannot be found in the list, the user will be ignored.

Create a List From CSV, TXT or GZIP

  1. In the left navigation bar, click on Customer Data and then on Custom Audiences.

    Custom Audience Import

  2. Click on Add Lists in the top right corner of the page.

    Custom Audience Import

  3. Enter the name of your custom desired custom audience.

    Custom Audience Import

  4. Select 'Email' from the attribute dropdown list.

    Custom Audience Import

  5. Clicks on 'Upload' to import a csv file from your computer.

    Custom Audience Import

  6. Once you have successfully uploaded your file click on 'Next'.

    Custom Audience Import

  7. Review your upload and click on 'Save'.

    Custom Audience Import

Your import task will start processing. You will be able to navigate away from the page or even start another import task.

Multiple imports will be queued one after the other so that there are not any clashes if the same email address is found in multiple files. Once an import task has completed, the next will start automatically.

Once your import is completed, it will be listed with the following information: date, file name, and contacts added/removed. An email notification will be sent out upon completion.

You will be able to target or suppress these email addresses in your audience settings for each of your campaigns. If you are already targeting the list you have added emails to, you will not need to change your targeting options.

Using Your Custom Audience List

Once you have created a custom audience list, it will be available either to target those particular consumers with your campaign or ensure that they never see your campaign. This is controlled from the audience settings for your campaign.

Adding a Custom Audience to Your Audience

Including vs Excluding:

  • Selecting 'Include' will result in only showing your offer to users within the selected custom audience.
  • Selecting 'Exclude' will result in only showing your offer to users outside the selected custom audience.
  1. Click into the Campaigns tab on the left navigation bar.

    Custom Audience Import

  2. Choose the campaign you would like to apply your segment to.

    Custom Audience Import

  3. Click Add Audience in the top right corner.

    Custom Audience Import

  4. Name your audience and enter other relevant demographic targeting.

    Custom Audience Import

  5. Click 'Yes' on the Email list setting at the bottom of the page.

    Custom Audience Import

  6. Under Email list, select the custom audience that you would like to target or exclude.

    Custom Audience Import

  7. The default name for your custom audience might appear as Advertiser Database.

  8. Click Next and continue the configuration of your audience (bid price, nurture, etc.).

  9. Once all the information necessary to create the audience is entered, click Save to complete the creation of the new audience.

    Custom Audience Import

From there you will need to create a new creative and link it or an existing creative to your audience.

Your Custom Audience will be targeted with your offers. Any consumer not in your Custom Audience will not be shown your campaigns.

← Import via Rokt SFTPImport Zip Code via CSV →
  • The Basics
  • Before You Start
  • Create a List From CSV, TXT or GZIP
  • Using Your Custom Audience List
    • Adding a Custom Audience to Your Audience
RESOURCES
DocumentationUser GuideSDKAPIIntegration PartnersHelp
COMPANY
About UsContact UsCareersEngineering Blog
Rokt Documentation
Copyright © Rokt 2021 - All Rights Reserved