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Tracking application installs

Rokt has integrations with the four largest mobile attribution partners allowing for clear application install tracking:

1. Branch
2. AppsFlyer
3. Kochava
4. Adjust

Setting up app install conversion tracking

Branch, AppsFlyer, and Kochova

Refer to the following guide provided by the mobile attribution platform as you do Step 1 and 2.

• If you are using Branch, refer to this guide.
• If you are using AppsFlyer, refer to this guide.
• If you are using Kochava, refer to this guide.

1. Enable Rokt integration in the mobile attribution platform. This is to allow the mobile attribution platform to share the install or event with Rokt.

2. Generate tracking links.

   Select the event type that should trigger the call to the postback URL. If you only want to track a single event, it is important to select only one event type (install, purchase, registration, etc.) as every conversion is counted in a single metric in the Rokt platform.

   There usually is one link per App Store (Apple Store/Google Play).

3. (Only required for Branch integrations) Grant Rokt permission to view your data. This is so Rokt can compare the data in the Rokt platform and Branch, ensuring the data is the same.

4. Send tracking link(s) to Rokt.

   Include the Rokt macro parameters in the link as specified below and share them with your Rokt account manager.

   Parameters in the tracking link:

Vendor	URL parameter specification
TUNE	sub1={ACCOUNT_ID}&ref_id={rokt.passbackconversiontrackingid}
AppsFlyer	af_siteid={ACCOUNT_ID}&clickid={rokt.passbackconversiontrackingid}
Kochava	site_id={ACCOUNT_ID}&click_id={rokt.passbackconversiontrackingid}

Adjust

The Adjust integration uses a dynamic approach of a postback URL rather than hardcoding it in their systems (as the other platforms do). Rokt needs to append the encoded postback URL to the Adjust tracking link, and Adjust will call this URL if a conversion is recorded after the specific click.

Hence, you only need to provide the Adjust tracking link to Rokt. Refer to Adjust's guide on how to set up a tracker URL.

An example of the final URL after Rokt appends the encoded postback URL to the Adjust tracking link:

https://app.adjust.com/cbtest?install_callback=https://apps.rokt.com/api/conv?id={ACCOUNT_ID}&event=install&clickid={rokt.passbackconversiontrackingid|}