We are differentiating two types of Nurture Journeys on the Rokt platform:
- Partner Email
- Brand Email
Partner Emails can be linked to campaigns that do not share PII data with Brands. It is a way to complete a transaction by confirming interest in the offer, delivering a coupon code or an app install link without the need to sign customers up to an email list.
Partners can opt-out of sending partner emails at any point in time. This will make any campaign linked to a Partner Email nurture journey not eligible to appear on their site.
|Used for the following campaign types||Acquire only:|
- Website Traffic
- App Installs
Note: Website Traffic campaigns are allowed to be linked to a journey with ONLY 1 step
|Customer Data is shared with the brand||No|
|Sender Name||Partner Name|
|Content||- Includes hardcoded header and footer that mention the partner and that the customer's data has not been shared with the brand|
- The content of the email is templatized and the brand is only able to modify the copy and links within the email.
|Subject Line||The Subject line is hardcoded and the brand cannot change it:|
- Subject line for email 1: Thank you for your interest in <Brand Name>
- Subject line for email 2: Reminder of your <Brand Name> request
|Performance Monitoring||As partner emails are sent for the partner’s sender domain, in order to protect their sender reputation, a partner email will be automatically suspended for low performance if:|
- Open rate is less than 7%
- Unsubscribe rate is more than 1.5%
Instructions to Create a Partner Journey
STEP 1: In the nurture overview page, add new Nurture and select one of the campaign types that unlock partner emails (Website Traffic, Promotions, Calendar or App Installs).
STEP 2: Define Audience and language settings.
STEP 3: Add step and select Schedule timing.
Please note the first email in Partner Nurtures will always default to send immediately
STEP 4: Add email creative.
Please note the subject line and email template are pre-determined for partner emails. The Gray section in non-editable by the brand in the nurture builder.
The email body (white section) is brand content. You are able to edit the following elements:
- Copy (Title, body copy, T&Cs, CTA).
- Images are not allowed on Partner that have not set-up a custom header and footer.
Partners that have a branded header and footer, can allow brands to use images in the email body.