Read on for tips on how to get the most out of your campaigns.
Turn on Smart Bidding
If your campaigns have a target cost per acquisition (CPA), Smart Bidding automatically adjusts the maximum cost per referral (CPR) bid to meet your target CPA while maximizing campaign volume. Smart Bidding will soon automatically find different conversion rates across segments of customers, and adjust CPR bids based on these different conversion rates, eliminating the need for you to build and manage many different audiences.
Test multiple creatives
Be sure to test multiple creatives. Recognize that there may not be one best creative for all your audiences—some creatives may be very effective for some audiences but less effective for others.
Personalize and contextualize your creatives
Rokt network partners often supply the user's first name, as well as some context around their transaction—e.g., a user named Jenny may have just purchased a ticket to a Beyonce concert. An example of a personalized creative would read, "Thank you, Jenny, for your purchase." A creative that is both personalized and contextualized would be, "Congratulations, Jenny! You're seeing Beyonce!"
Test multiple promotions
Some clients have found that customers behave differently in the Transaction Moment, and promotions that are effective in other channels are less effective on Rokt (and vice versa). Be sure to test different promotions to ensure maximum performance of your Rokt campaigns.