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›Campaigns

Overview

  • Introduction

Getting started

  • Glossary

Administration

  • Account settings
  • User management
  • Billing - Rokt Acquire

    • Billing & payment for campaigns
    • Invoicing & payment for monetization
    • Financial responsibility assignment
    • Agency commission setup

    Billing - Rokt Commerce

    • Billing & payment for campaigns
    • Invoicing & Payment for monetization

Campaigns

  • Creating campaigns
  • Editing campaigns
  • Pausing campaigns
  • Campaign status guide
  • Campaigns best practices
  • Audiences

    • Creating audiences
    • Editing audiences
    • Pausing audiences
    • Bid price
    • Attribute targeting

    Creatives

    • Building creatives
    • Editing creatives
    • Pausing creatives
    • Linking creatives to audiences
    • Effective creative copywriting

    Nurture

    • Creating Nurture Journeys
    • Creating emails

    Coupons

    • Sending coupon codes
    • Adding coupon codes
    • Replacing coupon codes

    Campaign policies

    • Policy overview
    • Quality consent
    • Transparency accuracy
    • Editorial requirements
    • Prohibited content
    • Social & ethical appropriateness
    • Compliance industry codes & regulations
    • Target audiences & restricted campaign content

Transaction

    Pages

    • Pages

    Placements

    • Placements

    Controls

    • Campaign & marketplace controls
    • Brand & vertical block rules
    • Minimum Quality Score setup
    • Advertiser vertical & sub-vertical breakdown

    Audiences

    • Audience targeting

Rokt Calendar

  • Overview
  • Integration guide
  • UTM tracking

Reporting & measurement

    Performance - Rokt Acquire

    • Conversion attribution
    • Campaign performance graphs

    Performance - Rokt Commerce

    • Transactions Dashboard

Data integrations

    Events

    • Import via Rokt SFTP
    • Import via measurement providers
    • Manual import

    Referrals

    • Overview
    • Export via API
    • Export via Rokt SFTP
    • Export via client SFTP
    • Export via email
    • Export via Mailchimp
    • Export via Sailthru
    • Export via Zapier
    • Manual export

    Transactions

    • Overview
    • Export via API
    • Export via Rokt SFTP
    • Export via client SFTP
    • Export via email
    • Manual export

    Custom audiences

    • Overview
    • Import via Rokt SFTP
    • Import via CSV (email)
    • Import via CSV (ZIP code)
    • Import via Mailchimp
    • Import via Zapier

    Unsubscribes

    • Export via API

    Advanced guides

    • Rokt SFTP setup
    • Rokt Tracking ID for attribution
    • Tracking application installs
    • Rokt IP addresses
    • Hashing sensitive data
    • Custom field management
    • Managing templates
    • Google Tag Manager integration
Edit

Campaign status guide

Campaigns, audiences, and creatives each have a status that shows if an offer is live on the Rokt network.

You can find information about the status of your campaign on the Campaign Overview page. The color and icon visible on each card provides a visual indicator of a campaign's status. You can filter campaigns by status using the Status drop-down menu on the right.

A campaign’s status affects all of the audiences and creatives linked to it. For example, pausing a campaign renders the associated audiences and creatives inactive.

Possible statuses include:

  • Live: The item is running and its offers are available to show to customers. Clicking Pause campaign suspends the campaign and its associated audiences and creatives.

    Campaign Status Guide - Live

  • Paused: The item is paused, and its offers are not running. Clicking Start campaign resumes the campaign.

    Campaign Status Guide - Paused

  • Requires Action: There are multiple statuses included within the Requires Action filter.

    Campaign Status Guide - Required Action

    • Campaign Ended. The campaign has passed its end date and is no longer running. You can change a campaign end date at any time.
    • Campaign Spend Reached. The campaign has reached its daily, monthly, or lifetime spend limit. You can edit a budget or add a new budget at any time.
  • Inactive due to child or parent. An associated campaign, audience, or creative is inactive. You need to amend the status of the associated item before the item can go live.
    • Disapproved. The item was rejected by the Rokt operations team. The reason for rejection is sent to the account owner and any users with administrator privileges. Check your email or contact support@rokt.com to identify and resolve the issue.
  • Pending: The campaign is under review by the Rokt operations team. Once the campaign and any associated creatives and audiences are approved, its status changes to live and offers start running in the Rokt Marketplace.

    Campaign Status Guide - Pending

    Tip: You can continue to make changes to a creative while it is pending. Once a creative is approved, you cannot make any changes to the offer.

  • Archived: You can restore an archived campaign by clicking Restore campaign.

    Campaign Status Guide - Archived

← Pausing campaignsCampaigns best practices →
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