Vertical Attributes
E-commerce/Retail Data
| Name | Attribute | Format | Payload Example |
|---|---|---|---|
| Restaurant ID | restaurantid | string | |
| Delivery | delivery | boolean | |
| Restaurant Name | restaurantname | string | |
| Delivery/Pick up Address | deliveryaddress | string | |
| Cuisine | cuisine | string | |
| Delivery/Pick up Time | deliverytime | time | |
| Delivery/Pick up Date | deliverydate | date | |
| Restaurant ZIP/Postcode | restaurantzipcode | zipcode |
Event Ticketing Data
| Name | Attribute | Format | Payload Example |
|---|---|---|---|
| Event Name | eventname | string | John Smith featuring the Smiths: Live |
| Event Description | eventdescription | string | The most incredible show on earth. |
| Event Time | eventtime | time | 0800, 1930 |
| Event ID | eventid | string | E017448281A |
| Event Date | eventdate | yyyymmdd | 20200822 |
| Event Venue | eventvenue | string | Austin Big Stadium |
| Event City | eventcity | string | |
| Event State | eventstate | state | |
| Event ZIP/Postcode | eventzipcode | zipcode | |
| Event Country | eventcountry | country | |
| Event Image URL | eventimage | url | |
| Event URL | eventurl | url | |
| Ticket URL | ticketurl | url | |
| Number of Tickets | notickets | number | |
| Seat Location(s) | seatlocation | string | |
| Seat Number | seatnumber | number | |
| Primary Artist ID | primaryartistid | string | |
| Primary Artist Name | primaryartistname | string | |
| Secondary Artist ID | secondaryartistid | string | |
| Secondary Artist Name | secondaryartistname | string | |
| Promoter | promoter | string | |
| Promoter ID | promoterid | string | |
| Venue ID | venueid | string | |
| Venue Map URL | venuemap | url |
Media and Entertainment
| Name | Attribute | Format | Payload Example |
|---|---|---|---|
| Section | section | string | |
| Section ID | sectionid | string | |
| Sub-section | subsection | string | |
| Sub-section ID | subsectionid | string | |
| Author Name | author | string | |
| Author ID | authorid | string | |
| Subscriber | subscriber | string | |
| Subscription Program | subscription | string |
Transactional/Purchase Data
| Name | Attribute | Format | Payload Example |
|---|---|---|---|
| Major Category | majorcat | string | Electronics |
| Major Category ID | majorcatid | string | Cameras |
| Minor Category | minorcat | string | 10011 |
| Minor Category ID | minorcatid | string | 10 |
| Customer Type | customertype | guest / member | 10 |
| Product Name(s) | productname | string | |
| Stock Keeping Unit (SKU) | sku | string | |
| Shipping Type | shippingtype | string |
Travel Data
| Name | Attribute | Format | Payload Example |
|---|---|---|---|
| Number of Passengers | pax | number | |
| Travel Class | travelclass | string | |
| Trip Type | triptype | string | |
| Route | route | string | |
| Loyalty Program | loyaltyprogram | string | |
| Loyalty Program ID | loyaltyprogramid | string | |
| Loyalty Tier | loyaltytier | string | |
| Carrier | carrier | string | |
| Booked Hotel | bookedhotel | boolean | |
| Purchased Insurance | purchasedinsurance | boolean | |
| Booked Car | carbooked | boolean | |
| Excess Baggage | excessbaggage | boolean | |
| Destination Airport | destairport | string | |
| Destination City | destcity | string | |
| Departure Airport | departairport | string | |
| Departure City | departcity | string | |
| Travel Time | traveltime | time | |
| Travel Date | traveldate | date | |
| Departure Airport ZIP/Postcode | departairportzipcode | zipcode | |
| Check-In URL | checkinurl | url | |
| Ticket URL | ticketurl | url | |
| Passenger Name | passengername | name |