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Core Attributes

Passing data in your Rokt integration is important as the rich, granular data allows for greater campaign optimization, enhanced targeting, personalization capabilities, and spend efficiencies. This also allows conversions to be attributed to the appropriate Rokt campaign with a high degree of accuracy.

You can find the full list of pre-defined Rokt attributes in the sections below, and you can also pass any custom attributes to complement the standard integration.

Name	Attribute	Format	Payload Example
Email	email	email	john.smith@rokt.com
Email (MD5)	emailmd5	MD5 hash string	238afb9e862add7d56bbc4181b80fa32
Email (SHA256)	emailsha256	SHA256 hash string
Amount	amount	amount	300.50
Currency	currency	3-letter ISO currency code	USD
Quantity	quantity	number	2
Payment Type	paymenttype	string	Credit Card, Paypal, Credit Card BIN
ccbin	6 digits	372888
Margin	margin	amount	10.50
Confirmation Reference	confirmationref	string	XYZ123
First Name	firstname	name	John
Last Name	lastname	name	Smith
Mobile	mobile	mobile format without country code	7327572923
Title	title	Mr/Mrs/Ms/Miss	Ms
Gender	gender	M or F	F
Date of Birth	dob	yyyymmdd	19831215
Age	age	integer	33
Language	language	2-letter ISO language code	en, nl, de, fr
Experience	experience	string
Unit Number	unitno	string	101
Address Line 1	address1	string	123 Fake Street
Address Line 2	address2	string	Building A
ZIP/Postcode	zipcode	zipcode	90210
City	city	string	New York
State	state	state	NY
Country	country	2-letter ISO country code	us, au, nz, ca, gb, sg
Conversion Type	conversiontype	string
Rokt Tracking ID	rokttrackingid	string