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What is the Rokt Ecommerce Shopify application?#

Rokt Ecommerce is a plug-and-play solution that applies Rokt’s proprietary technology to the Shopify checkout. It enables you to serve relevant offers from Rokt’s closed ecosystem of well-known advertisers to your customers after they’ve made a purchase. Every time a customer opts in to an offer, you get paid. Coming soon: In addition to earning additional revenue by showing offers from Rokt's network of high-quality advertisers on your confirmation page, you will also be able to increase your average order value by showing post-purchase upsell offers.

Is the application available on mobile devices?#

Yes! Rokt provides a native experience to all customers regardless of whether they are purchasing on a mobile, tablet, or desktop device. Shopify merchants will also be able to manage their store on their mobile devices.

What is a placement? When and where is it shown?#

A placement is the Rokt container that displays offers from Rokt’s closed ecosystem of advertisers on your store’s confirmation page. You can choose either an overlay placement that loads on top of your confirmation page or an embedded placement that loads in-line with the content of your page. For optimal performance, we recommended you use the overlay placement.

Will the application impact the speed or performance of my store?#

There is minimal impact to your site’s speed and performance. Rokt placements load asynchronously to the rest of your site, meaning the browser does not need to wait for Rokt to finish loading before displaying the page.

What reporting metrics are shown in the application?#

On the Overview page, you can track:

  • Estimated revenue: the estimated revenue you earn after accounting for payment fees
  • Transactions: the number of orders recorded by the application
  • Revenue per transaction: the amount of revenue you earn per order
  • Offer impressions: the number of offers that have been presented to your customers
  • Referrals: the number of times your customers have opted in to an offer

You can filter these metrics by date and currency. All metrics are shown in your default time zone.

How do upsells work?#

Rokt upsells allows you to increase your average order value and sell more of your own products to your existing customers. It does so by displaying product recommendations after your customers have completed their purchase and before they land on the confirmation page. Rokt’s machine learning algorithms are able to receive a collection of products and eligibility rules as inputs and select the most appropriate and most engaging product to display to each customer. Customers can add the product to their existing order and make payment for this product in one click, without needing to repeat the checkout process or re-enter their payment information.

What geographies does Rokt operate in?#

To ensure that all offers on the confirmation page are geographically relevant for your customers, Rokt will only display offers to customers within one of Rokt's 16 supported regions. Rokt has active advertisers in sixteen global markets: United States, Australia, United Kingdom, Germany, Singapore, New Zealand, Canada, Japan, France, Netherlands, Ireland, Spain, Norway, Denmark, Finland, and Sweden. As upsell offers present your own products to your own customers, these will work in all geographies.

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